About our online store

Welcome to ASAL UL JANNAH – where tradition meets excellence in producing the finest organic honey. For several generations, we have proudly upheld our family's legacy of delivering pure, high-quality honey straight from the heart of Pakistan's rich farms and forests.

Founded decades ago following our family's migration to Pakistan, ASAL UL JANNAH has grown to become a respected name in the honey industry. With a deep-rooted commitment to authenticity, quality, and sustainability, we source only the best honey from local beekeepers who share our passion for nature and excellence. Our mission is to provide unadulterated honey that captures the natural sweetness and nutritional value of Pakistan's diverse landscapes.

Teammembers

Explore product collections from our vendors

Marvin McKinney

CEO, co-founder

Dianne Russell

CEO, co-founder

Kristin Watson

CEO, co-founder

 

Our Story

The story of ASAL UL JANNAH began with our forefathers' love for the land and its natural treasures. Although not professional beekeepers at first, they recognized the richness of Pakistan's valleys and plains, from the lush plains of Sindh to the remote mountains of Gilgit-Baltistan. Inspired by the purity of nature, they set out to offer the finest honey to the local community. Over time, we established strong relationships with local farmers and beekeepers, ensuring that every jar of honey is filled with the purest, most authentic flavors.

Today, ASAL UL JANNAH continues to carry forward this legacy. While our processes have evolved with cutting-edge technology and sustainable practices, our core values of quality and authenticity remain unchanged. We are more than just honey producers – we are stewards of a family tradition that spans generations.

Our Commitment to Quality

At ASAL UL JANNAH, quality is at the heart of everything we do. From the moment our honey is harvested, it undergoes strict testing and filtration processes to preserve its purity and nutritional value. We proudly offer 17 different types of honey, each with its own unique flavor profile and guaranteed quality.

To ensure that our honey is 100% pure, every batch is tested and certified by the Punjab Research & Control Cell (PRCC), giving our customers complete confidence in its authenticity and excellence.

International Exports

Our honey’s exceptional taste and quality have earned us a place on the international stage. We proudly export our honey to major Gulf countries, including Oman, Dubai, Syria, Qatar, and Saudi Arabia. Whether it's our robust Sidr honey or the delicate Acacia honey, each jar is carefully crafted to maintain its natural sweetness and health benefits.

Sustainability and Local Support

At ASAL UL JANNAH, we are committed to supporting local beekeepers and promoting sustainable practices. By working closely with our partners, we ensure that our bees have access to the best nectar sources and natural environments. Sustainability is not just a practice – it is a value we hold dear as we continue to grow our business responsibly.

Customer Care and Satisfaction

We believe that great products go hand in hand with excellent customer service. Our commitment to customer satisfaction means that we go above and beyond to ensure that every customer is happy with their purchase. Whether you are buying in bulk or looking for a custom solution, we offer personalized services that cater to your specific needs. Our dedicated team is always here to assist you with any questions or concerns you may have.